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Decoding Logos: From LOGO Design to Branding, (Paperback)
Item #: 80595567

Decoding Logos: From LOGO Design to Branding, (Paperback)

Item #: 80595567
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  • Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo developmentLogos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Publication dateJanuary, 2023
AuthorWang Shaoqiang
Book formatPaperback
GenreArt, Music, and Photography
Pages240
Age groupAdult
Series titleNo Series
Fiction/nonfictionNon-Fiction
PublisherHoaki Books
Reading levelGeneral
SubgenreGraphic Arts
Original languagesEnglish
Recording time0 min
Is collectibleN
Bisac subject headingDesign
Edition1
LanguageEnglish
Item Weight1 lbs (450 grams)

Product Description

Decoding Logos: From LOGO Design to Branding, (Paperback)

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